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Cross Wise Communications Ltd.
Cross Wise Communications Ltd.
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Vision for Communications

Moving to the Heart of your Organization

The new vision for IABC (International Association of Business Communicators) is “a communicator at the heart of every business.” Just think about that. Are you and your team at the heart of your organization? And, if not, what would it take to move in that direction?

Being at the heart means essential, life giving, totally connected to all the moving parts. Communicators are generally very well trained and equipped to plan and deliver good communications tactics in support of specific issues and/or programs. But that’s not where the magic happens.

To get to the heart, communicators need to challenge themselves to develop their business acumen and take the time to really think about how communications can help drive the big business goals. This isn’t a new idea…but when it clicks…it’s a magic thing to behold.

This interactive workshop will unearth some of the big goals that most communicators support and through a combination of presentation and collective problem-solving participants will develop strategies that can move them closer to the heart.

Career News
  • The Power is in the Proof!
    July 16, 2019
  • Top 10 tips for your job application…
    August 14, 2018
  • Is your communications function at the heart of your organization?
    March 26, 2018
Awards & Accomplishments
IABC Gold Quill Awards of Excellence:

- Curbside Recycling Given Nod, with JoAnne Kleb, ABC, Valhalla Communications, 2006
- City of Kelowna Communications Audit, with Elaine Dixson, APR, MC., 2012
- City of Kelowna Communications Audit was also selected for the 2012 IABC Business Issue Award.
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    glenna@cross-wise.ca

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