The new vision for IABC (International Association of Business Communicators) is “a communicator at the heart of every business.” Just think about that. Are you and your team at the heart of your organization? And, if not, what would it take to move in that direction?
Being at the heart means essential, life giving, totally connected to all the moving parts. Communicators are generally very well trained and equipped to plan and deliver good communications tactics in support of specific issues and/or programs. But that’s not where the magic happens.
To get to the heart, communicators need to challenge themselves to develop their business acumen and take the time to really think about how communications can help drive the big business goals. This isn’t a new idea…but when it clicks…it’s a magic thing to behold.
This interactive workshop will unearth some of the big goals that most communicators support and through a combination of presentation and collective problem-solving participants will develop strategies that can move them closer to the heart.