Cross Wise specialties are organizational design and structure of the communications department, recruitment of communicators, definition of appropriate service offers, communication audits, meeting facilitation and customized training in communications knowledge or skills.
Cross Wise was founded in 1999 by Glenna Cross, ABC, MC. In addition to 19 years of consulting experience, Glenna offers 20 years of public, private and agency communications leadership.
Have you ever heard a company use a key message like “our customers come first” or “we pride ourselves in our sustainability practices” and (using your inside voice of course) snorted “Sure. I bet. I’d like to see proof of that!” I know I sure have…and still do. Key messages used like that – alone,…
DetailsOver the last nearly 20 years of strategic communications consulting, clients have more and more often turned to me for help recruiting communicators. That work has now turned into a significant portion of my business. As a result, I’ve managed the search for dozens of communications professionals. And, I’ve seen the good, the bad, and…
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